Don’t Be Afraid to Fail, Just Don’t Fail the Same Way Twice

How Aflac Used an Agile Idea to Transform its Business

In 2003, the American Family Life Assurance Company gambled on funny-sounding word and an absurd marketing campaign, boosting name recognition from 2% to 90%, and securing massive domestic and international success.

Aflac is now the biggest insurance company in Japan. They took an interesting idea, invested a modest amount, and iterated until they got it right. Check out the amazing story of how a re-branding mascot turned into a rock star: How I Did It: Aflac’s CEO Explains How He Fell for the Duck, and don't miss this great analysis What AFLAC’s Duck Teaches Us About Agile Marketing.