Oh, the irony: Google's search ad in a newspaper

Google bought a spread in Canada's Globe and Mail newspaper last Thursday to prove a point: that search advertising was more effective than its print counterpart.  

The irony, as media reporter Steve Ladurantaye notes, is that "An ad for Google ads in today's Globe demonstrates the value of print ads, yes?"  

The ad has gotten attention outside of the original circulation of the newspapers.  With over 1.3K Facebook "likes" and 3.7K tweets to date, people are getting a chuckle from the meta-advertising irony.  Check out the full article on Mashable.