On Monday, Flite CEO Will Price presented at the first ever Advance Publications Portfolio Day. Other Advance Publications portfolio companies such as Friendbuy, Backplane and Tripple Lift joined Flite at the inaugural event.
Flite’s presence at Portfolio Day follows Condé Nast’s investment in Flite this August.
One event highlight was an interview with prolific author Ken Auletta by the editors of the New Yorker and NewYorker.com. Auletta spoke about the future of online media, whether pubs should embrace Facebook, and the significance of China and India as markets.
Later that afternoon, Price addressed the audience of Advance Publications companies’ executives about the direction of innovation in the publisher and digital paid media space.
Price explained how social media has taught brands the value of curating relevant content linked to the brand's equity and audience. In web and mobile advertising, Brands need to use applications and brand-relevant content. Shifting gear to the premium ad product market, Price showed how publishers are finding new ways to differentiate the value of their ad products using similar strategies.
In the auditorium were executives from these Advance Publications Companies:
- Condé Nast
- Condé Nast International
- Fairchild Publications
- Advance Newspapers
- Bright House Networks
- Discovery Communications
- American City Business Journals
- Ars Technica