Design Studio HTML5: Designing for the Web, on the Web

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In April, 2010, Steve Jobs’ “Thoughts on Flash” post marked the end of the desktop/Flash era and the beginning of the HTML5/device era.

Jobs argued that Flash’s proprietary technology stack failed to meet the needs of a “touch”, open, and “full web” world. He predicted that HTML5 would be the future of a multi-screen industry.

Three and half years earlier in 2006, Google launched Docs, a seminal moment in moving desktop applications to the cloud. Today, millions of former Office users rely on Google and a new generation of consumers will never use a desktop-based word processor or spreadsheet.

Flite’s launch of Design Studio HTML5 is powered by the two powerful forces noted above

  • a need to move from Flash to HTML5 and
  • the need to move from desktop applications to cloud-based, touch-centric applications.

Design Studio HTML5 is a direct challenger to Google Web Designer (desktop) and Adobe’s Creative Cloud offerings (largely desktop).  As designers leave the world of Flash and seek a platform to meet the challenges of today’s multi-screen world, Flite will compete hard to become their platform of choice.

As the only freely available, web-based, HTML5 design studio, Flite’s product is built to meet the challenge Jobs laid out to Adobe in 2010. We are, however, eager to help bridge the transition as well. Flite’s Design Studio supports:

  • Photoshop import (.psd),
  • Illustrator import (.svg), and
  • third-party JavaScript (Edge).

In many ways, we are providing not only a bridge but also a web-based assembly platform that brings desktop design artifacts into the era of cloud applications.

Google Docs vs Microsoft Office. The cloud advantagescollaboration, versioning, global access, post-PC device supporthelp explain Google’s adoption.

Sadly, in the design space, Google Web Designer is a desktop product in a cloud-based world. Similarly, Adobe’s installed base and business model are tied to their desktop, Flash franchise in a world looking to work in the cloud.

Please try the Design Studio HTML5. Let us know what you think, what you’d like to see from us, and if you agree with us that the product offers designers a seamless transition away from the desktop and to designing for the web, on the web.