With only 1 in 1,000 people clicking through on display ads, it's no wonder that banner blindness is a serious uphill battle for advertisers.
The truth is that web users are jaded, frustrated, and downright annoyed with display ads that offer text, image, and maybe a Flash animation to attempt to grab attention.
So what does it take to overcome banner blindness? What kinds of ads do people pay attention to and — dare we say — love?
Here are 5 aspects of successful display ads that overcome banner blindness.