We are witnessing a convergence in digital advertising. Smartphones and tablets now have widespread adoption. At the same time, consumers have a sharply increased preference for animated, interactive advertising over static banners. These two trends coming together have strong implications for the technologies that power digital ads.
Device proliferation is surging. A threshold was crossed in April 2013 when we reached a multi-screen majority and more than half of US consumers engaged with media on both computers and phones. The number hit 54% in June 2013. This rising rate of media consumption patterns across devices indicates that multi-screen is the new status quo.
Users are on the move. Not only are they taking their devices with them, but they are also hopping from device to device.Read More