Announcing our Launch of… Responsive Ads

Announcing our Launch of… Responsive Ads

A couple weeks ago, we published The Five W’s of Responsive Web Design—a crash course on what you need to know about this key trend—and also promised an update on what Flite is doing in this space.

Well, I’m pleased to inform you that the day has come. We’ve focused a lot of time and energy into building responsive functionality for the Flite Design Studio, as part of our larger native advertising strategy—and now we’re excited to reveal what we’ve put together.

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Using Photoshop for Your Ad Comps? We’ve Got You Covered

Using Photoshop for Your Ad Comps? We’ve Got You Covered

When we began building Flite Design Studio, our goal was  to make it a perfect extension point for designers who live in creative tools, such as Adobe Photoshop and Illustrator. One of the key features of  Design Studio is that it’s web-based, but we’ve always felt it important to make it feel familiar as installed desktop software. And thinking of creative ways to help designers transition from their static Photoshop comps to layered, interactive Flite ads that made use of our live components has been something we’ve been keen on from the beginning. So we asked ourselves how  we could best integrate our designers’ creative work and workflows in Adobe Photoshop and translate them over to Flite Design Studio.

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The Five W’s of Responsive Web Design

The Five W’s of Responsive Web Design

I’ve recently written a number of posts on mobile’s increasingly significant role in the way the world operates—in commerceadvertising, and the list goes on. And with the advent of mobile has come an ushering in of new behaviors and trends. One such trend is a movement in web design, which is now focused on becoming “responsive.”

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The Newest, Trendiest One-Stop Shop? Your Smartphone

The Newest, Trendiest One-Stop Shop? Your Smartphone

I remember when I got my first cellphone, about ten years ago. It was capable of not much more than phone calls and text messages—and of course, Snake.

Fast forward to today—how things have changed. Today, we are in the golden age of mobile. Mobile technology is everywhere, and its functionality is ever-increasing. (With the exception of Snake, which seems to have disappeared off the map.)

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Avoiding Feature Creep

Avoiding Feature Creep

As the old adage goes, two minds are better than one. Now I generally agree with this saying, but when two minds become four become eight and input is overflowing left and right, things can get out of hand.

Feature creep, a result of too many features being added to a product, is an unfortunate byproduct of excess input. It's also probably one of the most fundamental challenges for a product designer or product manager to contend with.

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Mobile: The Future of Advertising

Mobile: The Future of Advertising

You’re on your cell phone, navigating through your favorite app, when a banner ad pops up. You try to click the *Close* icon in the corner, but you can’t quite make out where your fingertip lands on the screen. Instead, you seem to have launched your mobile browser as it loads the website for an online shoe store.

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Becoming Truly Cross-Functional

Becoming Truly Cross-Functional

Flite recently restructured our entire company into cross-functional teams and it’s working great for us. We tested this concept early in the year by forming a few small teams. By combining sales people with developers and account managers with marketers into teams, they are able to work with common priorities and shared goals. A few months ago we pushed this further and reorganized our whole company into multiple cross-functional teams designed out of what we found worked in our smaller tests.

Some of the benefits we’re seeing: 

  • Better communication between team members
  • More empowerment throughout our organization
  • Higher quality product releases
  • Happier people

Those are the top pluses, and add up to more than enough reason to be excited about it. 

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What the Heck are Native Ads?

What the Heck are Native Ads?

I was in the audience for a panel on the future of native ads a few weeks ago. It didn't take long for the panel, which was made up of ad tech executives, to find the first point to disagree on: What's the definition of a 'native ad'. After a little bickering, the moderator was able to get the group to agree on something like this:

Native ads are paid media units that take on the form of the environment they are displayed in.

That worked for me.

More debate followed about "what was the first example of a native ad?" and "do we need to consider print or just digital when thinking native?" For the context of this post, let's consider only online digital native ads while we dive into some examples to shed light on those questions. Along the way we will uncover some of the sources of controversy that drive the debates around native ad formats.

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