Flite's Guest Blogger series features the industry's top thought-leaders to share insights on display advertising, agile marketing, and innovation.
John Chan the Vice President of Social Discovery at BuzzFeed.
It’s exciting that brands have started to recognize the value of content as marketing. The infrastructure for communicating with customers at scale is now well established -- it’s clear that relevant and meaningful content is the currency for customer engagement.
Content can now easily find its audience. Great content that gets shared can result in new customers and brand ambassadors, all powered by social word of mouth. Brands have even come to understand that it won’t matter how good their content is if people do not discover it, that it’s not enough to simply post it as an update on their social profiles, and have embraced the use of paid media to drive that discovery.
However, most marketers still fail to realize that just because many of their content activation channels are “typical” ad products, it doesn’t mean that the conventional targeting tactics for those channels are a recipe for success.
Above: Mouse-over this interactive parallax example built in Flite Ad Studio.
James Bond is famously known for facing steep challenges. Through talent, technology, and perseverance, he always comes through in a big way.
Such determination and reward was recently journaled in the BBC News blog, where they faced obstacles during the creation of an infographic using parallax scrolling to accompany their James Bond content. Parallax scrolling is a technique where 2D art animates in perspective, giving a 3D-like feel.
Despite the learning curve and technical troubleshooting, days of work paid off.
"When it launched the response was overwhelmingly positive. The vast majority of comments that came in were about how great it was we were using big bold visuals and how much fun the page was," wrote Helene Sears, Editorial Designer at BBC News.
It’s a common theme to be slowed down when trying out new approaches, and as fellow visual innovators, we love what they accomplished and apploaud the effort that it took. What was fun for us about this story is that we also implemented parallax scrolling earlier this year.
Want to add new features to Ad Studio? Create custom re-usable parts for your ads? Flite Labs is the place to go.
On Flite Labs, you can extend the power of Flite through advanced components, or get your developers started on building features unique to your company.
Flite Labs components are mini-applications for your ads, creating by our users and vetted by our team. They often perform a more narrow, specific function than the default components in Ad Studio -- such as creating an Age Gate for 18+ content, or configuring an ad to show different creative based on if it is day time or night time. The components are still configurable and styleable, like the standard Ad Studio components.
Elegant web design has finally taken hold. It’s all over the web, and it’s about time. Good-looking web pages abound, influenced by the touch-screen devices they’re viewable on. Responsive and mobile-inspired sites aren’t just a trend; they’re a shift in the status quo -- just one more sign of the impending mobile-ocalypse.
Take, for example, NBC.com, whose recent redesign feels like the offspring of Hulu and Pinterest, in a good way. Hulu.com also revamped their site just a few months ago to be more in line with the touch panel trend. Add to the list notable sites like Mashable (now in beta) and USA Today.