How to Keep Up with the Changing Face of Mobile Advertising

How to Keep Up with the Changing Face of Mobile Advertising

More people than ever are using their mobile devices, instead of their computers, to search the web. The shift comes from more people having access to smart devices and the accessibility and convenience of searching, sharing, and gaming while on the go. Cellphone users currently look at their phones upwards of 150 times a day, a number that is only anticipated to increase as mobile technology becomes more advanced. Knowing this, every single glance a mobile user makes at his or her screen is an opportunity for your business to capitalize.    

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Why Engagement Trumps the Clickthrough

Why Engagement Trumps the Clickthrough

It’s a stance we’ve taken for years—don’t get too caught up in the clickthrough rate. Sure, CTR has traditionally been the go-to metric for display ads; we see it all the time when we’re asked to provide Flite’s average clickthrough in meetings. I was recently involved in reviewing Flite’s latest benchmarks, and we debated whether we should even include CTR for this and future versions. We ultimately decided we would, but agreed that when we circulate these numbers, we make clear to our customers that clickthrough is not the metric to get stuck on.

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The #1 Challenge for Content Marketing in 2015

The #1 Challenge for Content Marketing in 2015

It was predicted that 2014 would be the year “content marketing would finally grow up.” That it would shift away from its status as a trendy yet suspect tool for the marketing dilettante, and towards becoming a credible, effective, and sophisticated discipline for the savvy, experienced CMO.

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Success through Collaboration: Our Partnership with Publicis

Success through Collaboration: Our Partnership with Publicis

Our customers recognize that we’re constantly striving to provide newer and better ways to do advertising. We’ve built our company around a technology that enables our customers to build, traffic, and measure interactive, content-rich ads at scale. As I touched on in my year-in-review post, we are fortunate to work with strong partners who are empowering us to build on this technology with continued innovation. One of these key partnerships is with Publicis Groupe.

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The (in)Famous Celebrity Endorsement

The (in)Famous Celebrity Endorsement

Last week, I read about a new Beats ad featuring an abundance of celebrities, Julia Louis-Dreyfus being chosen as the new face of Old Navy, and Victoria’s Secret using the starpower of Taylor Swift to encourage sales. Which got me thinking about the marriage of brand and celebrity—probably the strongest and longest-lasting marriage that Hollywood has seen. Celebrity endorsements have been around for decades and as we can see from my experience last week, they’re not going anywhere.

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Why the Future of TV Advertising Is Hazy

Why the Future of TV Advertising Is Hazy

The TV landscape is changing. With the advent of digital came the question, “Is this the end of cable television?” Until now, the answer has been no, but the television industry has not been immune to change, as viewers increasingly shift to a range of video on demand services, including Netflix, Comcast Xfinity, and most recently, an unbundled HBO.

As TV adapts to new developments in technology and shifting user preferences, so does the realm of television advertising. TV advertising has been a hot topic in the news recently, with much buzz on the shifting distribution of advertising dollars towards digital and projections about what holds for the industry’s future. In this evolving space, there are a couple key trends to be familiar with.

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The Wind in Our Sails: A Year in Review from Flite's CEO

The Wind in Our Sails: A Year in Review from Flite's CEO

It's great to feel a sense of momentum when you’re building a business. That momentum comes from successfully hitting milestones and reaching stretch goals. It fuels itself through providing confidence to the team, building innovative new technology, and growing strong relationships with customers and partners. As we approach the end of the year, it’s great to feel the wind in our sails. I’d like to share how our momentum has picked up over the past several months and why we’re excited for the new year ahead.

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Santa’s Modern Elves: Retail Brands are Today’s Brand Ambassadors of Christmas

Santa’s Modern Elves: Retail Brands are Today’s Brand Ambassadors of Christmas

It’s November, which means for retail, the countdown to the holidays is now in full swing. Soon enough, we can expect to see red and green decorations down every aisle of the stores we frequent, Christmas carols playing in the background, and an influx of holiday promotions nudged, often shoved, our way.

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