Why the Future of TV Advertising Is Hazy

Why the Future of TV Advertising Is Hazy

The TV landscape is changing. With the advent of digital came the question, “Is this the end of cable television?” Until now, the answer has been no, but the television industry has not been immune to change, as viewers increasingly shift to a range of video on demand services, including Netflix, Comcast Xfinity, and most recently, an unbundled HBO.

As TV adapts to new developments in technology and shifting user preferences, so does the realm of television advertising. TV advertising has been a hot topic in the news recently, with much buzz on the shifting distribution of advertising dollars towards digital and projections about what holds for the industry’s future. In this evolving space, there are a couple key trends to be familiar with.

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The Wind in Our Sails: A Year in Review from Flite's CEO

The Wind in Our Sails: A Year in Review from Flite's CEO

It's great to feel a sense of momentum when you’re building a business. That momentum comes from successfully hitting milestones and reaching stretch goals. It fuels itself through providing confidence to the team, building innovative new technology, and growing strong relationships with customers and partners. As we approach the end of the year, it’s great to feel the wind in our sails. I’d like to share how our momentum has picked up over the past several months and why we’re excited for the new year ahead.

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Santa’s Modern Elves: Retail Brands are Today’s Brand Ambassadors of Christmas

Santa’s Modern Elves: Retail Brands are Today’s Brand Ambassadors of Christmas

It’s November, which means for retail, the countdown to the holidays is now in full swing. Soon enough, we can expect to see red and green decorations down every aisle of the stores we frequent, Christmas carols playing in the background, and an influx of holiday promotions nudged, often shoved, our way.

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Introducing Atlas, Facebook's New Ad Network (That Already Knows You)

Introducing Atlas, Facebook's New Ad Network (That Already Knows You)

Remember when Internet advertising consisted of pop-ups and banner ads promising prizes to the 1,000,000th visitor?  Or guaranteeing that if you managed to smash the fly, you would receive a free iPod? I think we can all agree it’s a good thing those days are over.

Today, Internet advertising takes many forms, but chief among them is collection of ads associated with a remarkable little thing called a “remarketing pixel.” By embedding the remarketing pixel—a creative little piece of code that acts as an advertising multi-tool—into their website, webmasters can gain access to an array of new tricks.

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Going “Beyond Native” with Datastream

Going “Beyond Native” with Datastream

It’s Week 3 in our showcase of Flite’s take on native, which means it’s time to reveal our final feature in this series (yes, we know you’re excited). During Week 1 we talked about our newly responsive functionality, and last week we discussed Style Inheritance. This week we’re pleased to present Datastream.

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How to Inherit Great Style (and We’re Not Talking About Fashion)

How to Inherit Great Style (and We’re Not Talking About Fashion)

We revealed last week our new responsive ads feature, and we’ve received a great reaction from you since.

This week, we’re hoping for the same. Today’s second post in our three-part series on Flite’s take on native is on Style Inheritance.

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Announcing Our Launch of… Responsive Ads

Announcing Our Launch of… Responsive Ads

A couple weeks ago, we published The Five W’s of Responsive Web Design—a crash course on what you need to know about this key trend—and also promised an update on what Flite is doing in this space.

Well, I’m pleased to inform you that the day has come. We’ve focused a lot of time and energy into building responsive functionality for the Flite Design Studio, as part of our larger native advertising strategy—and now we’re excited to reveal what we’ve put together.

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Using Photoshop for Your Ad Comps? We’ve Got You Covered

Using Photoshop for Your Ad Comps? We’ve Got You Covered

When we began building Flite Design Studio, our goal was  to make it a perfect extension point for designers who live in creative tools, such as Adobe Photoshop and Illustrator. One of the key features of  Design Studio is that it’s web-based, but we’ve always felt it important to make it feel familiar as installed desktop software. And thinking of creative ways to help designers transition from their static Photoshop comps to layered, interactive Flite ads that made use of our live components has been something we’ve been keen on from the beginning. So we asked ourselves how  we could best integrate our designers’ creative work and workflows in Adobe Photoshop and translate them over to Flite Design Studio.

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