It was predicted that 2014 would be the year “content marketing would finally grow up.” That it would shift away from its status as a trendy yet suspect tool for the marketing dilettante, and towards becoming a credible, effective, and sophisticated discipline for the savvy, experienced CMO.Read More
Our customers recognize that we’re constantly striving to provide newer and better ways to do advertising. We’ve built our company around a technology that enables our customers to build, traffic, and measure interactive, content-rich ads at scale. As I touched on in my year-in-review post, we are fortunate to work with strong partners who are empowering us to build on this technology with continued innovation. One of these key partnerships is with Publicis Groupe.Read More
Last week, I read about a new Beats ad featuring an abundance of celebrities, Julia Louis-Dreyfus being chosen as the new face of Old Navy, and Victoria’s Secret using the starpower of Taylor Swift to encourage sales. Which got me thinking about the marriage of brand and celebrity—probably the strongest and longest-lasting marriage that Hollywood has seen. Celebrity endorsements have been around for decades and as we can see from my experience last week, they’re not going anywhere.Read More
The TV landscape is changing. With the advent of digital came the question, “Is this the end of cable television?” Until now, the answer has been no, but the television industry has not been immune to change, as viewers increasingly shift to a range of video on demand services, including Netflix, Comcast Xfinity, and most recently, an unbundled HBO.
As TV adapts to new developments in technology and shifting user preferences, so does the realm of television advertising. TV advertising has been a hot topic in the news recently, with much buzz on the shifting distribution of advertising dollars towards digital and projections about what holds for the industry’s future. In this evolving space, there are a couple key trends to be familiar with.Read More
It's great to feel a sense of momentum when you’re building a business. That momentum comes from successfully hitting milestones and reaching stretch goals. It fuels itself through providing confidence to the team, building innovative new technology, and growing strong relationships with customers and partners. As we approach the end of the year, it’s great to feel the wind in our sails. I’d like to share how our momentum has picked up over the past several months and why we’re excited for the new year ahead.Read More
It’s November, which means for retail, the countdown to the holidays is now in full swing. Soon enough, we can expect to see red and green decorations down every aisle of the stores we frequent, Christmas carols playing in the background, and an influx of holiday promotions nudged, often shoved, our way.Read More
Remember when Internet advertising consisted of pop-ups and banner ads promising prizes to the 1,000,000th visitor? Or guaranteeing that if you managed to smash the fly, you would receive a free iPod? I think we can all agree it’s a good thing those days are over.
Today, Internet advertising takes many forms, but chief among them is collection of ads associated with a remarkable little thing called a “remarketing pixel.” By embedding the remarketing pixel—a creative little piece of code that acts as an advertising multi-tool—into their website, webmasters can gain access to an array of new tricks.Read More
It’s Week 3 in our showcase of Flite’s take on native, which means it’s time to reveal our final feature in this series (yes, we know you’re excited). During Week 1 we talked about our newly responsive functionality, and last week we discussed Style Inheritance. This week we’re pleased to present Datastream.Read More