Slide 14 from The Menu: What Excites us for 2012
AdAge.com featured an article last week penned by Darren Herman of The Media Kitchen titled Meet the Five Big Trends Changing Marketing. Peppered throughout Heman's article one theme keeps rising to the top -- Devices. Here’s the abridged version of what Herman had to say:
Communication across many social platforms will be seamless.
“We're starting to see the emergence of technology providers that make it easier to not just maintain and create workflow solutions across these social platforms, but also launch media-driven campaigns.”
Location will play an increasingly important role for targeting.
“With the proliferation of mobile devices including phones and tablets, we are seeing an increasingly amount of digital media inventory tagged with location data (latitude and longitude).”
Cross-platform plans will be driven by data.